Music videos play a huge role in marketing an artist’s music. And the success of a music video is different for different artists. Some get excited when their YouTube videos get over 100,000 views, and others might consider any video with less than a million views as a flop. Whether you’re a small independent act or a big label superstar, a video with over 10 million views is definitely already a huge hit. But even among smash hits, there are still levels. Some videos reach between 10 and 20 million views, while others reach 10x and reach over 100 million views.
With 2022 being one of the best years yet for Afrobeats and African music in general, the music videos that represented the genre had to be top notch, and they have been. Directors such as Director K, Dammy Twitch, TG Omori, Clarence Peters, Adasa Cookey, Olu The Wave, The Kine and more have played a huge role in ensuring the visuals of some of the continent’s biggest songs are crisp and on point. From Remas To calm oneself down to Asake omo ope, Here are 10 outstanding videos by Nigerian artists this year that managed to break 10 million views on YouTube.
Remas To calm oneself down
Released in February and arguably the biggest video by a Nigerian artist so far this year, the visuals for Rema’s hit song To calm oneself down not only has over 10 million views but has managed to hit 12x in just 6 months making it one of the fastest Nigerian music videos to ever hit 100 million views.
Sitting at almost 40 million views, CKay’s emiliana video is an artwork directed by Ahmed Mosh. It was produced by Ladder, Lex & Booker. The video follows a CKay in love, like him and his emiliana Explore Senegal. The visuals are flirty, playful and captivating and Ahmed definitely made a classy video; one for the books.
Kizz Daniel and Teknos buga
Shot in Lagos, Nigeria by TG Omori, Kizz Daniel and Tekno’s buga Mardi Gras video has nearly 50 million views and is definitely one of the biggest videos to come out this year. The video featured popular Instagram sketch maker Oga Sabinus. buga is also the most googled song in Nigeria.
Mavin celebrated its 10th anniversary by releasing the popular all-star track overload alongside its vibrant graphics directed by the sole DK. Energetic and colorful, the video had amazing sets and just like the track, it sheds light on every single act on the record. The video is really a big family celebration.
Burna Boys last last
Burna Boy really wanted us to know that he didn’t just direct last last video, but everything in the video belongs to him. “I directed this video, Damini (Burna Boy). my house my cars my friends my ibo My shayo.” It’s a fast-paced, energetic video, just like the track. It has been very successful so far, garnering over 50 million views.
Burna Boys For my hand
Off Burna is new Dear Damini Album, For my hand with Ed Sheeran has over 25 million views within a month of its release. The contrast between this video and that last last Video is obvious as a quieter approach is taken here. Directed by pioneering British film director Troy Roscoe, the video features a celebrity attire.
camidohs Sugarcane Remix
Effective marketing and promotion tactics as well as TikTok played a big part in catapulting this track to stardom and Camidoh’s fame Sugarcane Remix has not lost its popularity even though it was released over 2 months ago. Both the remix and its visuals recruit Mayorkun, King Promise and Darkoo. The video was shot in beautiful locations in Ghana and Nigeria and directed by renowned Ghanaian filmmaker Rex. It has over 20 million views on YouTube.
TG Omori has once again delivered for a very important collaboration between the African Giant and series chart-topper Asake. sungba was already making waves and Asake decided to kick things up a notch with a remix featuring Burna Boy. The image published over 4 months ago has over 21 million views on YouTube.
asakes Omo Ope
Directed by The Kine, aka Asher Kine, first-time video director, Asake’s smash hit visuals were shot Omo Ope with olamide was released in February and features a cameo appearance by Poco Lee. Much of the video is set in a club with a good vibe and lots of dancing. The razor-sharp image currently has over 14 million views on YouTube.
A life changing track for singer, songwriter and record producer Pheelz, finesse had to be accompanied by the best possible visual means and DK was recruited for this task; and he delivered. The video follows a Pheelz who has just made some money and is on a clothes shopping spree. The colorful and engaging video, which also has an amazing set design, has racked up over 38 million YouTube views.