Are you addicted to cleaning videos? You might be overwhelmed


The trends of reset routines, cleaning videos, and life hacks have taken over the internet and researchers have found a reason why. Experts say it’s not because someone is a neat freak, rather it could be a sign someone is feeling overwhelmed in different areas of their life bustle.

These videos belong to the Autonomous Sensory Meridian Response or ASMR category and have been tentatively cited as a treatment for treating anxiety and depression for years.

Global News reported that ASMR responses have been described as relaxing and calm for people who partake in the phenomenon. The temptation to label ASMR videos on social media as a treatment should be approached with caution, as scientists fear people will not seek sustainable treatments for their condition.

“ASMR is definitely not the secret to treating depression and anxiety,” said Stephen Smith, Professor of Psychology at the University of Winnipeg. Smith has studied the neural connections in ASMR in humans and said, “It might help some people as a sort of ‘adjunct’ to real treatment, but it should not be used instead of consulting a trained professional.”

Cleaning videos may not be the ultimate solution, but many people have experienced mood improvement and relief from the symptoms that can cause depression and anxiety.

That National Library of Medicine conducted a study in which 1,037 participants, ages 18 to 66, completed an online questionnaire that assessed the severity of each participant’s insomnia and depression symptoms, followed by questionnaires about their current mood levels and arousal before and after watching a ASMR Videos.

All study participants showed an increase in the level of relaxation and an improved mood after watching the video. The participants who experienced the greatest impact were those experiencing ASMR and participants in the depression and combined groups. No difference was found between the insomnia and control groups.

A notable aspect of the study is that the researchers did not know how many study participants were familiar with ASMR videos prior to participation. It was also not noted whether this information would have been important for the results. The ASMR panel of participants was created through self-report without being able to verify that their answers were correct.

The results showed that ASMR videos have the potential to improve mood and reduce arousal, which has implications for relieving symptoms of insomnia and depression.

Cleaning videos have been trending on YouTube for years, before TikTok caught the phenomenon. TikTok has a subset of viewers titled Clean Tok, where videos of people cleaning their homes have reportedly garnered over 1 billion views bustle.

Licensed Therapist given to Caroline Bustle said, “To see someone finally throw out their to-go cup graveyard and clear away piles of clothes is ambitious because we get visual access to an inner healing beginning to take place, which is inspiring.”


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